Strategic Plan
Chapter Vision Statement:
ASID New York Metropolitan Chapter strives to enhance the practice of Interior Design and further the growth of the Interior Design profession.Chapter Mission Statement:
The Chapter shall actively promote the value of the interior design profession through education and legislation with the participation of the membership.
Values Statement:
ASID is committed to the practice of interior design. We value knowledge, integrity, professionalism, and creativity. The Chapter is dedicated to promoting sustainable and universal design.
Goals Summary:
- Expand awareness of ASID to members and the public.
- Support all aspects of members’ practice through education and information.
- Promote legislation that ensures interior designers’ right to practice.
- Promote, increase, and retain membership through chapter participation and professional partnerships.Goal 1: Expand awareness of ASID to members and the public.
Goal 1: Expand awareness of ASID to members and the public.
Objective 1: Inform the public of the benefits of working with ASID members.
Strategy 1: Develop marketing and media /advertising campaign to promote the value of hiring a qualified ASID design professional.
Tactic 1: Establish Communication Task Force to explore marketing opportunities.
Tactic 2: Explain the professional role of the interior designer through various media forms.
Tactic 3: Presence at trade shows to promote ASID.
Strategy 2: Create a functioning Chapter Referral Service to consumers
Tactic 1: Explore methods to implement.
Tactic 2: Research other Chapters' referral service.
Tactic 3: Encourage members to complete their online profile.
Timeline: Ongoing 2009-2011 Volunteer Hours: 100 hours Expenses: $2,000.00 Staff Hours: 2 hours
Objective 2: Enhance effective communication throughout the membership.
Strategy 1: Research and improve all internet communication.
Tactic 1: Use Communication Task Force to achieve strategy 1.
Tactic 2: Evaluate portfolio participation on the website.
Tactic 3: Market web based advertising opportunities.
Tactic 4: Secure opportunities to fund the website.
Tactic 5: Continue to insure management's full participation in website maintenance.
Strategy 2: Improve Chapter office communication to members.
Tactic 1: Establish sub-committee to determine system for response to all general members' inquiries.
Tactic 2: Implement response systems with Management.
Tactic 3: Review responses and provide feedback to the Board.
Strategy 3: Connect members of the Board with the membership.
Objective 3: Continue to explore, research, and implement options for a new user-friendly website.Tactic 1: Introduce board members in Newsletter with photos and at all Chapter meetings and events.
Tactic 2: Establish one on one communication assigned by Communication Task Force.
Tactic 3: Highlight Chapter activities through spotlight in Chapter Newsletter
Tactic 4: Coordinate Chapter Board and Sub-committee activity through distribution of procedural guidelines that follow established policy.
Timeline: Ongoing 2009-2011 Volunteer Hours: 300 hours Expenses: $1,000.00 Staff Hours: 20 hours
Strategy 1: Provide funding, develop and oversee the creation and implementation for the new website.
Tactic 1: Increase portfolios participation on the website.
Tactic 2: Market web based advertising opportunities.
Tactic 3: Review fundraising opportunities for the new website.
Tactic 4: Insure management's full participation in website maintenance.
Timeline: Ongoing 2009-2011 Volunteer Hours: 500 hours Expenses: $10,000 Staff Hours: 100 hours
Goal 2: Support all aspects of members' practice through education and information.
Objective 1: Identify, create, and provide activities that increase professional skills for all members to include sustainable and universal design.
Strategy 1: Produce and promote six programs with a minimum of three CEU programs that educate and inform the membership.
Tactic 1: Explore available topics and make selection for suitable programs including technical skill education, Green/ sustainable, PR and marketing member business, along with product / resource awareness.
Tactic 2: Affiliate with other design organizations, design buildings, and other ASID chapters to share informational and educational programs.
Tactic 3: Provide at least two business educational programs in 2009-2010
Timeline: Ongoing 2009-2011 Volunteer Hours: 500 hours Expenses: $7,000 Staff Hours: 20 hours
Strategy 2: Provide ongoing support for ELF
Strategy 3. Encourage and implement sustainable practices within our Chapter.Tactic 1: Donate at least $3000.00 to ELF
Tactic 2: Encourage greater membership attendance for ELF functions
Timeline: Ongoing 2009-2011 Volunteer Hours: 10 hours Expenses: $3,000 Staff Hours: 2 hours
Tactic 1: Provide at least one program for best practices to promote sustainability in our design businesses.
Tactic 2: Dedicate a portion of the communications to Green/ sustainable issues.
Tactic 3: Look for Green resources that may support advertising.
Tactic 4: Continue to educate the membership on sustainable issues.
Tactic 5: Promote sustainability to the public through sustainable product and services awareness.
Timeline: Ongoing 2009-2011 Volunteer Hours: 100 hours Expenses: $500 Staff Hours: 5 hours
Goal 3: Promote legislation that ensures designers’ right to practice.
Objective 1: Promote State certification.
Strategy 1: Continue active role assisting designers to become NY State certified in 2009-2010.
Tactic 1: Reinstating and maintain quarterly certification workshops.
Tactic 2: Communicate the value of certification to all New York State designers.
Tactic 3: Provide outreach to all NY Metro interior design schools.
Tactic 4: Develop a plan to contact all educators in NY Metro interior design schools about the benefits of State certification.
Tactic 5: Form and support study groups following the STEP programs and promote these to those in the workshop process.
Timeline: Ongoing 2009-2011 Volunteer Hours: 100 hours Expenses: $1,000 Staff Hours: 20 hours
Strategy 2: Actively assist designers to take and pass the NCIDQ examination in 2009-2010.
Tactic 1: Actively promote STEP workshops.
Tactic 2: Encourage members’ application for the NCIDQ exam.
Tactic 3: Interface with NCIDQ to facilitate members sitting for the NCIDQ exam.
Tactic 4: Establish a method of accountability and tracking of members in the certification process. Follow-up for members eligible to take the NCIDQ and /or be certified. Encourage and provide support without policing.
Timeline: Ongoing 2009-2011 Volunteer Hours: 200 hours Expenses: $250 Staff Hours: 15 hours
Objective 2: Promote activities that would lead to the adoption of legislation that benefit all members.
Strategy 1: Maintain leadership role on IDLNY Board and support legislative activity through participation and funding.
Tactic 1: Continue support with annual IDLNY organization contribution at current or expanded level.
Tactic 2: Continue annual Certification Summit in partnership with IIDA and IDLNY.
Timeline: Ongoing 2009-2011 Volunteer Hours: 200 hours Expenses: $6,500 Staff Hours: 5 hours
Strategy 2: Keep the membership informed on recent legislative developments.
Tactic 1: Continue to provide a regular column in the quarterly Chapter Magazine, e-news, and e-blast the membership when appropriate.
Tactic 2: Provide IDLNY updates at all New York Metro events when appropriate.
Timeline: Ongoing 2009-2011 Volunteer Hours: 50 hours Expenses: $0.00 Staff Hours: 0 hours
Strategy 3: Promote the value of being a professional member.
Tactic 1: Use personal testimonials from professional members to describe the importance of certification and professional membership in ASID.
Tactic 2: Acknowledge those who become NY State certified, LEED-AP, Certified aging in Place (CAPS), professional accomplishments and encourage those in the process.
Tactic 3: Form awards committee to recognize and nominate members for National recognition.
Timeline: Ongoing 2009-2011 Volunteer Hours: 100 hours Expenses: $250.00 Staff Hours: 2 hours
Goal 4: Promote, increase, and retain membership through chapter participation and professional partnerships.
Objective 1: Increase members’ participation and event attendance.
Strategy 1: Outreach to all members to increase participation by 10% in 2009-2010.
Tactic 1: Create and promote stimulating programs.
Tactic 2: Plan at least one social event for all members.
Tactic 3: Maintain a new permanent professional portable display and participate in local trade shows to promote membership in ASID. (Arch Digest, Art Expo, ICFF, NY Gift Fair, USGBC)
Tactic 4: Produce more events outside Manhattan for members in the surrounding Burroughs and nearby counties of Westchester and Long Island.
Tactic 5: Send survey to membership and analyze results in early 2010.
Tactic 6: Identify event attendees and acknowledge their participation.
Tactic 7: Provide one New Member Event
Timeline: Ongoing 2009-2011 Volunteer Hours: 1,200 hours Expenses: $15,000.00 Staff Hours: 100 hours
Strategy 2: Outreach to student members with networking meetings to highlight membership opportunities to increase student membership by at least 10% in 2009-2010.
Tactic 1: Outreach to all design schools in the NY Metro area.
Tactic 2: Present Career Day in Spring 2010 by partnering with a design building. Establish focus groups for portfolio review, informational interviews and mentoring programs.
Tactic 3: Coordinate Chapter student events with student year calendars.
Tactic 4: Plan at least one mentoring event and internship mixer with students.
Timeline: Ongoing 2009-2011 Volunteer Hours: 500 hours Expenses: $4,000.00 Staff Hours: 20 hours
Strategy 3: Plan a Chapter design competition to increase member’s participation.
Tactic 1: Form a committee to plan and coordinate design competition.
Tactic 2: Acknowledge the winners at an awards program.
Tactic 3: Maximize media exposure.
Tactic 4: Raise sponsorship for awards.
Timeline: Ongoing 2009-2011 Volunteer Hours: 500 hours Expenses: $5,000.00 Staff Hours: 10 hours
Strategy 4: Produce an Annual Meeting to engage and inform the Chapter membership.
Tactic: 1: President elect will produce a funded event for the Annual Meeting and include entire membership.
Tactic 2: Provide a program to summarize the year in review and acknowledge all levels of participation.
Tactic 3: Introduce all new Board of Directors.
Timeline: October 28, 2009 Volunteer Hours: 100 hours Expenses: $10,000.00 Staff Hours: 10 hours
Strategy 5: Maintain a current membership data base.
Tactic 1: Inform the membership through monthly newsletter, quarterly magazine, e-blasts, and one mailer.
Tactic 2: Form a task force to review and maintain the membership data base.
Timeline: Ongoing 2009-2011 Volunteer Hours: 250 hours Expenses: $5,000.00 Staff Hours: 20 hours
Objective 2: Enhance IP membership value.
Strategy 1: Encourage IP participation at all chapter meetings and events.Tactic 1: Recruit more IP members to chapter committees.
Tactic 2: Facilitate IP /Practitioner networking at all chapter events and activities.
Tactic 3: Recognize and acknowledge active IP members in the chapter magazine, e-blasts, and at events.
Tactic 4: Improve outreach to inactive IP members.
Tactic 5: Create an IP event for IPs to develop additional business with ID members
Timeline: Ongoing 2009-2011 Volunteer Hours: 100 hours Expenses: $250.00 Staff Hours: 5 hours
Strategy 2: Provide venues for IP members to exchange value based information.
Tactic 1: Create an IP outreach committee.
Tactic 2: Clearly identify IP and encourage members to patronize their businesses.
Tactic 3: Create an event where information is exchanged between IP members and designers and support the event through publicity and participation in 2009.
Tactic 4: Pair IP members with design members as co-chairs to create at least two beneficial programs each year.
Tactic 5: Include IP column in the chapter newsletter for sharing product/ service information with the membership.
Tactic 6: Provide IP “Bulletin Board” in the e-newsletter by Include IP website links on special IP page.
Tactic 7: Create an IP event for IPs to develop additional business with ID members.
Tactic 8: Create and implement IP portfolio on the website and promote with IPs.
Timeline: Ongoing 2009-2011 Volunteer Hours: 1200 hours Expenses: $5,000.00 Staff Hours: 20 hours
Objective 3: Increase member participation through volunteer opportunities.
Strategy 1: Provide a structure for acknowledgement and committee participation.
Tactic 1: Provide recognition of all members who have advanced their membership, i.e. Student to Allied membership, or Allied to Professional in the Magazine and /or newsletter and encourage committee participation.
Tactic 2: Management to submit names of new members with contact information at each Board meeting so that they can be invited to volunteer.
Tactic 3: Utilize survey results and maintain database to fill volunteer positions on committees.
Tactic 4: Provide a volunteer appreciation event.
Timeline: Ongoing 2009-2011 Volunteer Hours: 100 hours Expenses: $2,000.00 Staff Hours: 20 hours
Strategy 2: Provide incentive recognition for volunteers.
Tactic 1: Publicize the roles of volunteers in the Chapter magazine, through e-newsletters, and at events.
Tactic 2: Recognize volunteers with notes of thanks and awards at the Annual Meeting.
Tactic 3: Stress the value and benefits of volunteerism through repetition in communications, testimonials, and awards.
Timeline: Ongoing 2009-2011 Volunteer Hours: 10 hours Expenses: $500.00 Staff Hours: 5 hours
